Mission statement - Simple approach
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Simple approach
A Mission Statement is not a Problem Statement.
A simple Problem Statement could have been ‘no hovercrafts exist suitable for private use’.
Once the problem has been defined the Mission Statement, using a simplified approach, should answer:
What do we do? e.g. build a hovercraft (product)
For whom do we do it? e.g. private individual use (customer)
How do we go about it? e.g. contract out design and manufacture (strategy)
From the above a simple agreed Mission Statement might be:
‘We intend to build a hovercraft for private use by contracting out the design and manufacture’.
Having derived an agreed Mission Statement from the above, any decision making in the project should always meet with the Mission Statement.